With the aim of upholding the pursuit of excellence in the field of mass media, the College of Arts and Sciences and the ICCT Mass Communication Society in cooperation with the ICCT Special Projects Office, held the 4th CINEMALENTE Media Festival 2013 on the 13th day of April 2013 at the ICCT Gymnasium – Cainta Main Campus.

Dean Alvin G. Sejera – CAS, the Cahirman of the said event, ICCT MCS Members and faculty members arrived in their astonishing outfits showcasing the elegance the Media Festival has established for the last four years.

In line with its theme “Celebration Diversity” the event started with a diversified opening number led by ISHTM’s official dance troup – the Maitre’D together with the M.A.C.K Performing Arts Guild.

The event was attended by ICCT Colleges’ CCO, Mr. Val Constantine Co, ICCT Colleges’ Chief Finace Officer, Dr. Veronica Co-Ong, VP for academic Affairs, Ms. Ana Liza Kho and VP for Student Affairs, Mr. Renato Paringit.

The night was further highlighted with the presence of the first CINEMALNETE Values Awardee: Direk Jose “Joey” Javier Reyes. Direk Jose “Joey” Javier Reyes was chosen by the CAS and ICCT Mass Communication students because of his sterling efforts and moral uprightness that immensely contributed in the pursuit of excellence in the field of mass media.

“Dare to be different, ang nakikilala ay yung hindi sumusunod sa uso, kundi yung gumagawa ng uso” he said in his speech. ICCT Mass Communication students and all spectators present in the event were inspired with what Direk Joey imparted in his short but substantial speech.

The most awaited part of the program came. After being screened by the festival’s guest judges, the winners were announced.

“Double-Trouble the musical” from IYO Productions won as the Short Film of the Year. Cramelo Labao, the director of the said entry won as the Best Short Film Director.

An entry from the third year Mass Comm students made it to the top and won the MTV of the year, “Hiling” by Shutter Clique Productions.

Another Travelogue type of docu-film emerged winner of the Docu-Film Category. “Trip Mo! Montalban Adventures” by Urban Reel Production showcased the hidden beauty of Montalban, Rizal through their cinematic work.

The winner of the newly introduced competition category – the Info Plug Category, was “INFINITY” also by Shutter Clique Productions. Info Plug, as defined by the CINEMALENTE Organizing Committee, is a motion picture with total run time of 1-2mins, presented with stylized depiction of Filipino values.

The event was truly a wondrous night. Everyone shone as they strike a pose on the paparazzi wall. (Joseph Breiz)